Frequently Asked Questions
Digital marketing involves marketing to people using computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives.
Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone.
Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales.
Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. A blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.
The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.
Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.
Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent.
PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC.
Sponsored content is content published on behalf of a sponsor. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics and microsites.
Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more.
Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want.
A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase.
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can majorly boost awareness.
Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.
A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing a CTA generally takes the form of a button or link.
This depends on the type of marketing. SEO generally takes months to improve the ranking of a website. Paid Advertising on websites or Social Media, however, will begin generating traffic as soon as the campaign starts.
Yes. If done correctly, traditional marketing can complement digital marketing very well. At the very least, you can use traditional marketing to drive customers to your social media accounts and website.
B2B stands for Business-to-Business. This type of marketing refers to businesses who sell products or services to other business. B2C stands for Business-to-Consumer, or businesses that sell their products or services to individual consumers.
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